To be honest it has been coming for a long time now, but 2020 definitely kickstarted this evolution into overdrive. Gone are the days of business simply being unique and for profit. Today’s public/consumer expects more from the brand it buys/learns/aligns with. Ekkkkkk!!
To put it simply, a mindful business is a brand & business that cares. Mindful businesses aren’t confined to any single category, but they do share the same core characteristics:
So often each of the topics above are so closely intertwined with each other, you really can’t have one without the other. To make it even tougher on businesses, our customers are following us more closely than ever, so we need to be 100% honest with how we are improving and being more mindful.
It’s easy to get overwhelmed with a mile high to-do list trying to be a more mindful business, so here are some categories to think about before you create anything new in the world:
You may have a key demographic (i.e. Mothers) but mothers come in all shapes and sizes, genders, pronouns, speak a multitude of languages or simply can’t speak or read. So when you’re working on your newest launch, please be as inclusive as possible. This means:
Everything we do has a chain reaction from the way things are made through to the end cycle of the product. To have a positive impact-based business, you must look at every part of your business for holes and ways to improve. Here are some topics to think about:
Today’s customers demand transparency. From the way we operate our business, through to the way we make our product, it is our job to stay informed and on top of the policies + trends. It is also our job to educate our customers on how we are doing a world of good and how they can too! I can’t tell you how many times I have picked up a package with a recycle symbol on it and come to find out it isn’t recyclable in my county. It is our job to be responsible as possible.
So how do you feel after reading all of these tips… overwhelmed??
I get it. As a business, we are responsible for all the decisions we make, and making the world a better place, while also creating and educating. Ahhhhh!
No-one is 100% perfect. We are all evolving humans and other humans get that!
So take a deep breath (maybe meditate for 5 minutes) and then find a comfortable spot to brainstorm 1-2 ways you can be more mindful in your business or even personal life.
It could be as simple as introducing recycling bins at your office or printing on FSC certified paper. If everyone took the time to be more mindful the world would be a greater place for it.
So tell me, do you run a mindful business? OR Do you want to run a more mindful business?
If so please don’t be a stranger. Drop us a comment below or better yet: Let us help you design a brand that is more mindful.