LETS WOrk TOGETHer!
Just because a brand is “organic” and “ethical” doesn’t mean it has to follow the rules. We partner with brands and businesses that care and outfit them with a visual identity that stands out and steps up, just like they do. Driven by a passion for visual storytelling and years of experience, Colourful Carla helps entrepreneurs develop branding, packaging, and web design that breaks tradition and celebrates individuality.
Branding is everything your business doesn’t say. It’s the element that fills the blank space, sets the mood, and tells a story without saying anything. At Colourful Carla, we excel in capturing your unique aesthetic and creating a timeless brand identity that will engage and excite for years to come.
doing good
never looked
so good!
SERVICES
OUR SERVICES
01
BRANDING
Brand identity is the essential outfit for any business. We specialize in coaxing out and spotlighting your brand’s superpower through psychology-driven design principles. We understand what it takes to attract your ideal customer and make them tick — and we’ve built these strategies into our process, so your brand is destined for success.
Ideal for EXISTING BRANDS ready to take their brand to the next level OR
NEW BRANDS that want professional design and to finally connect with their ideal customer!
ABOUT
ENQUIRE NOW
Our unique brand strategy | primary logo | secondary logos | brand marks | brand patterns | colour palette | typography | styling | image direction | brand guidelines | 1-2 pieces of collateral (your choice!)
INCLUDES
Custom/semi-custom website design and construction* | Brand strategy | Sitemap strategy | Responsive design | Copywriting assistance | SEO optimization | Blog/Shop setup and strategy | Help guide PDF + and live training.
*Wix, ShowIt & SquareSpace platforms preferred.
Let’s face it: first impressions matter. Every business needs to create a digital space that is inviting, inspiring, and engaging for their visitors. Welcome your clients to a delightful and seamless interface that speaks to your originality, tells your story, and guides your users on a journey.
ABOUT
WEB DESIGN
02
INCLUDES
ENQUIRE NOW
Our unique brand strategy, packaging market analysis, custom package design, packaging sustainability audit, multiple SKU execution, and print management.
INCLUDES
Great packaging is more than just aesthetics. How you protect and present your product is an extension of your business and an opportunity to assert your character. We have designed packaging for some of the biggest brands in the wellness, beauty, and food industries, so we know what it takes to stand out.
ABOUT
PACKAGING
03
ENQUIRE NOW
- Art direction
- Photography
- Social media design
- Marketing and advertising
- New experience pitches
- Environmental design
- Conference displays
- Magazines
- Annual reports
- ...and so much more!
Your brand doesn't fit the mold — and neither should you. But don’t worry, we’ve got your back! For over a decade, we have been providing in-house design services to a variety of mindful brands, helping them connect, engage, and make an impact. Á la carte branding services are unique just like you, but some of our areas of expertise include:
ABOUT
à la carte
04
ENQUIRE NOW!
Don't see what you're looking for?
ABOUT
Don’t see your dream service listed above? Get in touch!
- Art direction
- Photography
- Social media design
- Marketing and advertising
- New experience pitches
- Environmental design
- Conference displays
- Magazines
- Annual reports
...and so much more!
Your brand doesn’t fit the mold — and neither do your needs. But don’t worry, we’ve got your back! For over a decade, we have been providing in-house design services to a variety of brands, helping them connect, engage, and make an impact. A la carte branding services are unique just like you, but some of our areas of expertise include:
04
ALACART
03
Great packaging is more than just aesthetics. How you package and present your product is a continuation of your story and an opportunity to assert your character. Our team has designed packaging for some of the biggest brands in the wellness, beauty, and food industries, so we know what it takes to stand out.
ABOUT
ENQUIRE NOW
- Our unique brand strategy
- Packaging market analysis
- Custom package design
- Packaging sustainability audit
- Multiple SKU execution
- Print management
INCLUDES
PACKAGING
02
Let’s face it: first impressions matter. Every business needs to create a digital space that is inviting, inspiring, and engaging for their visitors. Welcome your clients to a delightful and seamless interface that speaks to your originality, tells your story, and guides your users on a journey.
ABOUT
ENQUIRE NOW
- Custom/semi-custom website design and construction*
- Brand strategy
- Sitemap strategy
- Responsive design
- Copywriting assistance
- SEO optimization
- Blog or Shop setup and strategy
- Help guide PDF
- Live training
INCLUDES
WEB DESIGN
01
Brand identity is the essential outfit for any business. We specialize in coaxing out and highlighting your brand’s superpower through psychology-driven design principles. We understand what it takes to attract your ideal customer and make them tick — and we’ve built these strategies into our design process, so your brand is destined for success.
Ideal for EXISTING BRANDS ready to take their brand to the next level OR NEW BRANDS that want professional design and to finally connect with their ideal customer!
ABOUT
ENQUIRE NOW
- Our unique brand strategy
- Primary logo
- Secondary logos
- Brand marks
- Brand patterns
- Colour palette
- Typography styling
- Image direction
- Brand guidelines
- 1-2 pieces of collateral (your choice!)
INCLUDES
BRANDING
OUR SERVICES
KAHLO KAHLO & THE MADE COLLECTIVE
- Dominique Wright
“
Carla completely gets the conscious, ethical, sustainable industry, better than anyone in the industry itself. And to compliment her creative heart, she makes any brand she works with beautiful, and unique in its own way, so it can excel in it field.
“
CENTER FOR RESEARCH ON FAMILIES, UMASS AMHERST
- Amanda Moore
“
OMG Carla!!! Every one of the possible choices is a true work of art! We watched the presentation as a team and I wish I had filmed everyone's reactions....We are THRILLED! yet. I have to say I am just blown away by your ability to take a conversation we had and breath such art and life into it.
“
Client Love
DESIGN PROCESS
CAUTION: Boring business jargon ahead. All jokes aside — this step is key to a successful project launch. After our Discovery call, we’ll create a detailed proposal that contains the goals and deliverables, timeline, and contract for your project. Once the terms are agreed upon, the contract is signed, and the initial deposit is paid, we can put the rubber to the road!
Proposal + Timeline
02
This is where things start getting exciting. At this stage, we’ll send you a little homework (don’t worry, no studying necessary!). Once we get your responses and pore over your submission, we’ll have an in-depth strategy session to dive deep on your brand and what makes it unique. For many of our clients, this is the Oprah “Aha!” moment of the branding process wherein we identify your brand’s superpowers and the best way to showcase them.
BRAND ANALYSIS
03
Crikey! It’s finally time to bring your brand baby into the world! Before we launch her into the wilderness, we want to make sure she has all she needs for a successful flight. In this final step, we’ll work with you to ensure that the runway to launch is clear, and that you have all the tools necessary to “wow” your audience for years to come. Our work doesn’t end until you feel 100% confident in your brand design.
LAUNCH
05
FAQ
To put it simply, a mindful business is a brand that cares. Mindful businesses aren’t confined to any single category, but they do share the same core characteristics:
a) Inclusivity to all humans, regardless of race, religion, sex, or ability.
b) Awareness of their impacts, big and small (and a desire to take responsibility for them).
c) Fairness in infrastructure and business operations, from the source and treatment of labor to the quality of ingredients, process, and technique.
d) Educational business model aimed at encouraging the adoption of positive community behaviors.
e) Desire to enhance the planet, communities, and environments in which we operate and interact.
a) You’re passionate about what you do and want your business to have a positive impact on the world and systems around you.
b) You appreciate the value of a cohesive and memorable brand identity.
c) You’re exceptional and want to stand out from the competition.
d) You’re looking for an authentic and engaging way to portray your brand to your ideal customer.
e) You want to make an investment in your business that will only gain value over time.
If any of these sound like you, let’s chat!
We’re open to working with existing logos and brands, but how much we incorporate and honor that original design depends entirely on you. Does your current logo align with your brand voice and values?
Are you looking to refresh your brand identity, or completely reinvent it?
How long has your brand existed, and has it been optimized for the current market and available technologies?
If you’re having trouble understanding how your current logo will fit and inform your work with Colourful Carla, have no fear! We’ll discuss this at length during the first step of our collaboration process: the Brand Analysis.
Absolutely! Before we begin branding your business, we conduct a complete Brand Analysis to determine where your brand is positioned in its market, who its ideal customer is, and how that ideal customer lives and behaves. The design process — while led by fundamental and time-proven strategies — is completely subjective and tailored to the business being represented. This means we’ll be able to help position your brand in a way that appeals to your ideal customer and their distinct aesthetic. You can learn more about our design process below.
Each project is tailored to the needs of the client, and just as no two clients are alike, neither are two brand design processes. Design costs are contingent upon the labor that is required to make your vision a reality. But don’t worry — before you agree to anything, we’ll send you a proposal that reflects the scope, timeline, assets, and customizations of your unique project.
Yup! Working with a brand designer is an investment, but like any good investment, its value will only grow over time. We want to make this investment rewarding for you. In most cases, we’re able to offer 50/50 split pay, where a 50% deposit is submitted at the start, and the remaining half upon completion. For longer projects, we’re also happy to accept payment in monthly installments or on a schedule that better suits your needs. We’re flexible and glad to negotiate a plan that works for you.
In a perfect world, we could start today — but life doesn’t always work that way. Availability varies throughout the year, though we typically book projects a few months in advance of their start dates. That being said, please don’t hesitate to reach out just because of a time constraint — if we can’t fit you in our schedule, we’ll try our best to direct you to a designer or studio who can
To put it simply, a mindful business is a brand that cares. Mindful businesses aren’t confined to any single category, but they do share the same core characteristics:
a) Inclusivity to all humans, regardless of race, religion, sex, or ability.
b) Awareness of their impacts, big and small (and a desire to take responsibility for them).
c) Fairness in infrastructure and business operations, from the source and treatment of labor to the quality of ingredients, process, and technique.
d) Educational business model aimed at encouraging the adoption of positive community behaviors.
e) Desire to enhance the planet, communities, and environments in which we operate and interact
What is a mindful business?
a) You’re passionate about what you do and want your business to have a positive impact on the world and systems around you.
b) You appreciate the value of a cohesive and memorable brand identity.
c) You’re exceptional and want to stand out from the competition.
d) You’re looking for an authentic and engaging way to portray your brand to your ideal customer.
e) You want to make an investment in your business that will only gain value over time.
If any of these sound like you, let’s chat!
How do I know if Colourful Carla is right for my brand?
What is a mindful business?
We’re open to working with existing logos and brands, but how much we incorporate and honor that original design depends entirely on you. Does your current logo align with your brand voice and values? Are you looking to refresh your brand identity, or completely reinvent it? How long has your brand existed, and has it been optimized for the current market and available technologies? If you’re having trouble understanding how your current logo will fit and inform your work with Colourful Carla, have no fear! We’ll discuss this at length during the first step of our collaboration process: the Brand Analysis.
Can I use my existing logo/branding?
How do I know if Colourful Carla is right for my brand?
What is a mindful business?
My brand is minimal & clean, can you design for me?
Can I use my existing logo/branding?
How do I know if Colourful Carla is right for my brand?
What is a mindful business?
Absolutely! Before we begin branding your business, we conduct a complete Brand Analysis to determine where your brand is positioned in its market, who its ideal customer is, and how that ideal customer lives and behaves. The design process — while led by fundamental and time-proven strategies — is completely subjective and tailored to the business being represented. This means we’ll be able to help position your brand in a way that appeals to your ideal customer and their distinct aesthetic. You can learn more about our design process on the right. >>
Each project is tailored to the needs of the client, and just as no two clients are alike, neither are two brand design processes. Design costs are contingent upon the labor that is required to make your vision a reality. But don’t worry — before you agree to anything, we’ll send you a proposal that reflects the scope, timeline, assets, and customizations of your unique project.
How much do your services cost?
My brand is minimal & clean, can you design for me?
Can I use my existing logo/branding?
How do I know if Colourful Carla is right for my brand?
What is a mindful business?
Yup! Working with a brand designer is an investment, but like any good investment, its value will only grow over time. We want to make this investment rewarding for you. In most cases, we’re able to offer 50/50 split pay, where a 50% deposit is submitted at the start, and the remaining half upon completion. For longer projects, we’re also happy to accept payment in monthly installments or on a schedule that better suits your needs. We’re flexible and glad to negotiate a plan that works for you.
Do you offer payment plans?
How much do your services cost?
My brand is minimal & clean, can you design for me?
Can I use my existing logo/branding?
How do I know if Colourful Carla is right for my brand?
What is a mindful business?
In a perfect world, we could start today — but life doesn’t always work that way. Availability varies throughout the year, though we typically book projects a few months in advance of their start dates. That being said, please don’t hesitate to reach out just because of a time constraint — if we can’t fit you in our schedule, we’ll try our best to direct you to a designer or studio who can.
How soon can we start?
Do you offer payment plans?
How much do your services cost?
My brand is minimal & clean, can you design for me?
Can I use my existing logo/branding?
How do I know if Colourful Carla is right for my brand?
What is a mindful business?
After reviewing your application, we’ll reach out to set up a 1-on-1 chat to learn about your branding goals and aspirations. During this call we’ll also go over our typical design process and strategy so we can determine if we’re a dream team!
DISCOVERY CALL
NEXT >
01
02
NEXT >
< BACK
CAUTION: Boring business jargon ahead. All jokes aside — this step is key to a successful project launch. After our Discovery call, we’ll create a detailed proposal that contains the goals and deliverables, timeline, and contract for your project. Once the terms are agreed upon, the contract is signed, and the initial deposit is paid, we can put the rubber to the road!
Proposal + TImeLINE
03
NEXT >
< BACK
This is where things start getting exciting. At this stage, we’ll send you a little homework (don’t worry, no studying necessary!). Once we get your responses and pore over your submission, we’ll have an in-depth strategy session to dive deep on your brand and what makes it unique. For many of our clients, this is the Oprah “Aha!” moment of the branding process wherein we identify your brand’s superpowers and the best way to showcase them.
Brand Analysis
NEXT >
< BACK
04
Once we establish your brand’s unique skills and uncover what sets it apart, we can begin bringing it to life with design. In this step, we turn words, images, and concepts into colours, palettes, and moods. This includes everything from the emotions your brand evokes to the way your products are packaged. We want to help you capture the eyes — and hearts — of your dream clients.
Design & Develop
05
< BACK
Crikey! It’s finally time to bring your brand baby into the world! Before we launch her into the wilderness, we want to make sure she has all she needs for a successful flight. In this final step, we’ll work with you to ensure that the runway to launch is clear, and that you have all the tools necessary to “wow” your audience for years to come. Our work doesn’t end until you feel 100% confident in your brand design.