the story

What does “sweet” sound like? What does “salty” look like? This line of thinking inspired our collaboration to develop distinct brand personalities for the five basic tastes: sweet, umami, bitter, sour, and salty. As part of the Good Taste project, I worked with the Modern Species team to design "Sweet" and explore how to visually express flavor.

Our creative outputs included posters, playlist covers, and coasters featuring customizable cocktail recipes, offering a simple way for people to experience each taste. This project was a great exercise in sharpening design skills and making strategic, playful decisions—reinforcing the value of fun, experimental work.

Sweet Brand

BRAND STRATEGY
BRANDING

the STORY

Collaboration with Modern Species