Nutiva is the brand you see at every grocery store in the whole-food ingredient aisle (coconut oil, hemp oil/seeds, palm oil, etc.). They have been innovators of the organic, health and natural food industry way before organic was a hot thing. We're talking way way back….like the 90’s ~ lol!
Having been in the industry for decades, Nutiva required assistance to expand their reach into the beauty industry and why not, their 100% clean products would give a unique spin on the beauty market. Not many brands out there use the finest and organic ingredients that are safe for the body to glow inside and out. Not only that but they are huge advocates for the organic and sustainable market. When you do beauty, you might as well do it the right way.